Our pricing model is based on connections, where the data consumer (the party requesting access to data) pays for the connection.
As a data consumer, you can choose which data sources, data themes, models & logic, software components or software products you require for your project and how many data originators (usually farmers and growers) you want to connect to.
Pure Farming integrates data from myriad sources such as farm software, livestock movement services, IoT devices, laboratories, spreadsheets, surveys, documents and much more. We describe all these as data sources that a data originator (usually a farmer or grower) may want to connect “in” to the platform.
Pure Farming cleanses and standardises the data from the sources and makes it available through APIs to data consumers (those wanting to receive the data) as well organised and structured permissioned data themes. For example: animal movements; antibiotic usage; cropping details; soil carbon stocks; disease status and many more.
Models & Logic
We have built a number of models and logic through which you can run the data to produce a “derived result”. Examples of this would be GHG emissions insights or nitrogen use efficiency. Data consumers often don’t want the “raw” data, rather the outputs of the models or logic.
We have a growing library of software components for developers that can be integrated into an application or tool. Avoid the headache of building from the ground up and make use of our off-the-shelf components that can integrate with data from Pure Farming to kick-start your project.
FarmMetrics is a powerful analytics tool providing data-driven insights for traceability, provenance, sustainability, and productivity to retailers, processors, national agricultural organisations, financial services, R&D manufacturers and cooperatives. As a web-based application powered up with data from Pure Farming, it can be configured and branded to each customer’s requirements.
Ensuring your data is secure and that you in are control of it is our number one priority. You need to know you can trust us to help you with your data.
All our information systems are aligning with the ISO 27001 standard.
We have also been founder authors of codes of practice for the sharing of farm data in both the UK and New Zealand on behalf of those countries’ industry good bodies.