Powering up innovation through trusted data
Powering up innovation through trusted data
Powering up innovation through trusted data
‘Unlocking the Power of Regenerative Agriculture: Simple Steps for Sustainable Farming’
‘Harnessing Smart Data and Modelling Tools for Scope 3 Emission Reductions’
For Farmers & Growers
Pure Farming puts you in control. Your data. Your permission.
Our globally leading technology has been built based on trust. The platform provides complete transparency about how you can connect and control access to your data to benefit your farm. For example, reduce admin tasks such as duplication of data entry and capture, integrate better with the supply chain, improve operational efficiencies, and manage a more sustainable business.
Our farmer-centred user interface enables you to determine what data you have connected, who can use it, and under what terms.


For Industry
Connecting data from farms is key to providing transparency and better integration throughout the supply chain. Pure Farming means businesses up- and down-stream of the farm can access well organised, permissioned, often hard-to-reach, real-time data and be confident all parties can trust how and where that data will be used.
Our platform supports customers right across the agri-food sector to create insights, applications and tools for their own businesses and those of their farmer suppliers to deliver a more joined up and collaborative approach to sustainable food production.
Our many customers are proving that working with integrated data delivers risk and cost reduction, operational efficiencies, new product and service opportunities, and offers a step-change in reducing the environmental footprint of their businesses and the supply chain in which they operate.
For Industry
Connecting data from farms is key to providing transparency and better integration throughout the supply chain. Pure Farming means businesses up- and down-stream of the farm can access well organised, permissioned, often hard-to-reach, real-time data and be confident all parties can trust how and where that data will be used.
Our platform supports customers right across the agri-food sector to create insights, applications and tools for their own businesses and those of their farmer suppliers to deliver a more joined up and collaborative approach to sustainable food production.
Our many customers are proving that working with integrated data delivers risk and cost reduction, operational efficiencies, new product and service opportunities, and offers a step-change in reducing the environmental footprint of their businesses and the supply chain in which they operate.

For Developers
The right data can power up your applications, whether you are creating SaaS products or enabling corporate applications. Our developer hub brings together all the information and instruction you will need to access the Pure Farming APIs and work with the permissioned data provisioned by the platform.
Our APIs are well documented, secure and meet the latest industry standards so you can concentrate on building your application or tool in the knowledge that the hard work of data integration, cleansing, standardisation and permissioning has already been done.
And you can make use of our ready-built models, software components and solutions to kick-start your project and make progress more quickly.
