Cereal Crop Products and Brewers

Cereal Crop Products and Brewers

Cereal Crop Products and Brewers

Driving farm sustainability through data connectivity

Pure Farming empowers the cereals supply chain to help them measure, monitor and manage their producer groups. We help our customers access the insights to help meet consumer expectations, whilst providing value back to farms to support continuous improvement.

Driving farm sustainability through data connectivity

Pure Farming empowers the cereals supply chain to help them measure, monitor and manage their producer groups. We help our customers access the insights to help meet their consumer expectations, whilst providing value back to farms to support continuous improvement.

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You’ll be in good company…

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Connect to arable farm software to access existing cropping, fertiliser and chemical records

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Access a range of sustainability and efficiency insights using data models and reports

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Technical expertise to support with the use of data, farm engagement and wider strategy goals

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Use of existing spatial data to provide insights around biodiversity on farm

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Links to third party Greenhouse Gas (GhG) emission or Biodiversity models to provide industry leading insights

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Use the farm platform to capture further data from growers where required

Improving farm resilience and productivity

Whether it be for improving environmental impact or reducing input costs, our data connectivity solutions can help measure resource efficiency on farm.

Engage and support the implementation of regenerative practices

Our insights tools provide a wide range of metrics around emissions, biodiversity, soil health and wider farm practices to measure and improve environmental sustainability on farm.

Plan the possible through the GHG What If tool

Our GHG Arable What If tool allows users to model future scenarios based on management or performance changes, to understand what is really possible with scope 3 emissions.

Submit your details to gain access to a trial of our GHG What If Tool

Discover more about our work in the Arable Industry

Navigating Emissions in Crop Production: Empowering Sustainability for a Greener Future
The Future of UK Farming: Embracing Regenerative Agriculture
Measuring, managing and mitigating, it’s all about driving efficiency
``We have been working with Map of Ag since 2021. The team have been helping us to engage with our milk supply base to accurately measure each of our farmers’ GHG emissions intensities. We use this data to provide information back to farm to help drive change in a farm specific way and look at opportunities to reduce environmental impact.``- Saputo
``As a valued partner, the team has been instrumental in providing cutting-edge data management solutions for our dairy and beef supply chains at Sainsbury's. Their expertise in analysing and reporting on key metrics, such as antibiotic usage, health and efficiency measures and adherence to our core standards, has greatly contributed to our farm management strategies, helping us ensure the highest standards of animal welfare and sustainability.”- Sainsburys