Improve genetics

Livestock breeders know the challenges of collecting and managing data. pureFarming helps breeders collect data from a variety of devices in the field and on their smartphone or tablet, and deliver that to the cloud. Data validation rules help cleanse your data, and pureFarming can deliver it to your evaluation service.

Learn how pureFarming works with Beef+Lamb NZ Genetics for New Zealand sheep breeders

Support premium supply

In a world of choices, premium supply programmes allow farmers and supply chain partners to deliver great products with a real story of provenance and traceability. Use pureFarming to support your supply programme, keeping records of movements, health treatments and much more. pureFarming lets you share data up and down the supply chain, so you can choose to share growth rates and other performance data for contracted stock with your supply manager, or provide feedback to your store stock supplier.

Hit performance targets

Wondering why some livestock meet specification and others don’t? Whether you’re trying to understand performance issues, or manage growth rates in the face of frequent drafts, pureFarming can give you visibility into how mob and individual animals have performed, and the factors that may drive this.

Works with your equipment

pureFarming works with Bluetooth or Wi-Fi equipped scales and EID readers, from Gallagher, Tru-Test, ICONIX and others. Use the pureFarming mobile app to work online or offline using your Android Smartphone or iPhone*

* iPhones support Wi-Fi connection to equipment only.